AVAILABLE · 2026 / 2027

Keynote · Workshop · Panel

N 46.9481° · E 7.4474°

◉ RECPORTRAIT · 001

JonasSchäfer

Speaker & AI strategist for hospitality

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1,000+

trained professionals

100+

hotels & restaurants

1,100+

surveyed AI study

— Manifesto

EmotionalPropertyisthereasonguestscomeback.Itisrarelydocumented,hardlymeasurable—andpreciselybecauseofthat,atriskwhenAIdecisionsaremadewithoutaframework.

— VISION & VALUES

let positive emotions arise.

Three values carry every keynote, every mandate, every recommendation. They aren't marketing — they're the check questions behind every AI decision.

create

HARMONY

live

HUMANITY

act

WITH VALUE

More about Jonas The full vision

The tension field · Hospitality

What to protect — what to build?

The emotional capital

The reason guests come back — and what quietly disappears.

Emotional Property is rarely documented, hardly measurable and therefore particularly at risk. Every automation decision sends an implicit message: 'This moment no longer needs a human judgement.' Without a framework, differentiation value dissolves piece by piece.

1/3

of professionals voice data-protection concerns — the remaining two thirds don't even notice.

Protection from unreflected automation

Which moments are explicitly reserved for humans — and in which processes would AI be a silent breach of trust?

Empathy axis (HEAD)

How much palpable human closeness do guests and staff expect in this moment? The higher, the less technology should step into the spotlight.

People business stays

„How much people business remains in the people business?“ is not a rhetorical question — it's the strategic one.

→ Emotional Property is not a soft topic. It is your revenue of tomorrow.

Keynote · AI Strategy · Hospitality

Is AI runningyour hotel —with attitude?

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keynote.session

Keynote topics

Every keynote is based on data from 1,100+ interviews and is tailored to audience, positioning and maturity.

Signature keynote· Signature Talk

Does AI run the businessor does the business run AI?

AI makes cognitive routine work almost free. Change is coming either way — because competitors and guests are already using it. Whether a business ends up among the winners or the losers is decided at the Six-Switch Model.

«AI will change the industry either way. Whether it strengthens or weakens your business is decided by you — at six switches.»

Format

20–60 min keynote

Audience

Staff & management

Framework

EU AI Act · nDSG

The AI paradoxes of hospitality

02Positioning

Protect Emotional Property

03Framework

HEAD — ask the right question

04Tailored

Missing your topic?

Every keynote is tailored to audience, positioning and maturity — often a bespoke format emerges from that. Tell us about your event.

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— Formats

For stages, boardrooms and team circles.

Keynote

30 – 60 min

Impulse talk for congresses, association days and corporate events.

Panel & talk

45 – 90 min

Moderated discussion with substance and stance.

Workshop

Half-/full day

Hands-on work with leadership teams on AI strategy and culture.

— On stage

Clear. Honest. Applicable.

No buzzword bingo, no tool show. Jonas translates 1,100+ data points into images that stick — and asks the questions that leadership teams tend to postpone.

„The question is no longer which tool. The question is: what may technology take over, without compromising positioning and while still delighting guests?“

— Trust & reach

Where Jonas & AIdvisors help shape the industry.

Selected clients, partners and institutions across the DACH region — more than 1,000 trained professionals from 100+ businesses.

Bürgenstock Collection01
Schweizerhof Luzern02
Accor Academy03
SHL Hotel Management School Lucerne04
HotellerieSuisse05
Hotel & Gastro Union06

◆ NextGen Award 2023 · Hotel & Gastro Union◆ SMART AI Label · certification◆ Bootstrapped · 1 → 8 in 24 months

— Stage & publications

Where Jonas has spoken and written.

From TEDx to industry podcasts — the themes remain: people, values, technology with stance.

TEDx Bern01

Generation Z — because they know what they're doing

Watch the TEDx talk

Podcast02

Die Umdenker — let positive emotions arise

Listen to the podcast

Podcast03

Hospitality Booster — Generation Z

Listen to the podcast

Publication04

AIdvisors AI-Readiness Report

Request the study

— Dates

Upcoming public appearances.

See Jonas live — keynotes, panels and impulse talks at industry forums and conferences.

17 September 202601

Tourism Forum Zürichsee

Rapperswil-Jona

Go to event

28 October 202602

Digital Hospitality

Switzerland